The Jade – New Luxury Boutique Hotel Coming To Greenwich Village

Another luxury boutique hotel is coming to New York – this time to Greenwich Village.

New York architect Gene Kaufman and design architect Richard Cameron of Atelier & Co were responsible for the creation and design of the building and the interior.

“A love letter to Greenwich Village”

Will Obeid, President & CEO of Gemini Real Estate Advisors, who lives around the block from the hotel said:

“Everything about The Jade is a love letter to Greenwich Village. We want The Jade to embody the magic of the Village for guests in a building that expresses our own passion for one of the world’s storied neighborhoods.

The Jade is infused with the same pride of craftsmanship that gave old New York its character. We were driven to create a hotel that provides an experience that is quintessential Greenwich Village. This is a place where guests and neighbors gather to share stories, adventures and encounters.”

Source: Elite Traveler

Opening rates will start at $400 per night – and you will be able to check in beginning this fall.

Ian Schrager’s EDITION coming to Bangkok

The luxury boutique hotel by Ian Schrager, EDITION, will open a branch in Bangkok before 2015. It will be located in one of Bangkok’s tallest buildings, the MahaNakhon Bangkok, sometimes also referred to as “the Thailand Tower”, which will have 77 storeys. It’s designed by the German architect Ole Scheeren, Partner of the Office for Metropolitan Architecture (OMA).

It’s an interesting choice to invest in Bangkok, as there’s been so many hotels opening up here that there is a much higher supply than demand of rooms – yet, investors seem to be confident that EDITION Bangkok can stand out enough to be a success.

The Bangkok Edition will feature 150 rooms

The Luxury Boutique Hotel Paramount New York Gets A New Owner

NewYork 09-189-20091014

The Paramount Hotel is a legend in the world of luxury boutique hotels in New York. Originally built in 1928 (on a design by Thomas W. Lamb) – it’s seen some of New Yorks most exciting times. In 1990 the hotel reopened after a remodelling period, and with new ownership. No other than Ian Schrager, with design help from Philippe Starck.

In 2004 Schrager sold the hotel for $126 million to Sol Melia Hotels and Resorts.

Now it’s been sold for $275 million. The new owner? Aby Rosen, who among other things also owns the Seagram Building and Lever House.

You can read more about this deal in the Wall Street Journal…


Hotel Indigo to Open New Luxury Boutique Hotel in Phuket

Hotel Indigo, one of the worlds leading luxury boutique hotel operators, announced that it will open it’s second Thailand branch – this time in the beautiful island of Phuket. The first Hotel Indigo is located in Bangkok.

The hotel will be located in the northern part of the island, on Nai Thon Beach. Phuket is a touristically very heavy developed location, and the Nai Thon Beach is still one of the few relatively untouched spots where people can enjoy the beauty of nature.

The expected opening date will be June 1st, 2014.

Jan Smits, Managing Director of IHG Asia Australasia said:

“Nai Thon beach is a beautiful neighbourhood that reflects a different side of Phuket most tourists are not exposed to. We have no doubt that Hotel Indigo Phuket Naithon Beach Resort, through its personal service and design influenced by local surroundings, will offer visitors a distinctive resort experience.”

The hotel will have 120 rooms and 15 villas, and there will be an all-day dining restaurant and bar, a spa and a swimming pool. Lots of local materials and other cultural influences will be the main theme of the resort.

Luxury Boutique Hotel Operator Morgans Hotel Cashflow Challenges

William Mack recently published an in-depth article on the luxury boutique hotel operator Morgans Hotel.

Morgans Hotel Group (MHGC) is the original “boutique” hotel operator, with about 4,950 rooms at its 15 properties. With designs by the famous duo of Philippe Starck and Ian Schrager, its flagship hotels help to attract a celebrity following and enhance a glamorous image throughout the system. MHGC has grown from a portfolio of just nine hotels to today’s 15, located primarily in gateway cities. Beginning with the purchase of the Las Vegas Hard Rock in early 2007, the company’s aggressive growth at the end of the most recent lodging cycle has provided management a huge challenge: improve operational results, while keeping lenders at bay.

You can read the full article here Morgans Hotel: Clouds Ahead for Boutique Hotel Operator?

Will The Real Boutique Hotel Please Stand Up?

Here’s a really good article by Bruce Parkinson titled: “Will The Real Boutique Hotel Please Stand Up?”

It doesn’t take long for terms to become overused in the travel business. Take ‘boutique hotel’ for example. The descriptor was coined less than 30 years ago as American hoteliers like Bill Klimpton and Ian Schrager created intimate, luxurious, properties. The concept caught on, especially among the ‘far too hip for the Holiday Inn crowd.’

Boutique hotels represented a welcome alternative to the cookie-cutter sameness of chain hotels, which take a McDonalds-style approach of delivering bland consistency even in foreign settings. Boutique hotels started out as everything the chains weren’t – individual, personalized, bold, artsy and experiential.

But as an old philosophy teacher once told me, capitalism destroys with an embrace, and the chain side of the lodging industry has taken the term ‘boutique hotel’ into a fierce bear-hug and tacked the word ‘brand’ on the end of it. At one time, ‘boutique hotel brand’ would have been a contradiction in terms.

In today’s lodging industry, everybody wants to be boutique. Hotel giants like Hyatt, Starwood, Sol Melia, Sofitel, IHG and others all have boutique brands now, with names developed in close consultation with branding consultants and focus groups – among them are Aloft, W, Indigo, So, Me, Andaz, Edition and Element.

Travel + Leisure magazine laments what it calls “the please-make-it-stop trend of the boutique hotel.” Saying that the phrase originally only meant a small hotel, Travel + Leisure believes the meaning is now obscured by pretenders.  “Just as every beer wants to be a microbrew—hello, American Ale from Budweiser!—every corporate hotel now wants to be a boutique. Even a 250-room Hyatt can qualify, so long as it has hot bellboys and a cool logo.”

But while it can be a little bit cloying for chains to describe themselves in terms like “experience-based personality hotels,” is it such a bad thing that chains are at least trying to provide relief from predictability and creating hotels that speak to the uniqueness of their setting and the desires of their guests?

As the New York Times puts it, “the boutique concept has become so successful that despite some backlash against the term, hoteliers of all sizes and price ranges are rushing to develop boutique brands…also referred to as lifestyle or design hotels, the new brands represent a movement away from the sameness that has long characterized hotel chains in favour of properties meant for a specific location or demographic. “

Whether you’re looking for cheap and chic, cute and kitschy, funky and fashion-forward or artsy and expensive, there’s a boutique hotel for you. And they’re popping up everywhere, from Toronto to Tofino, Iceland to Indonesia.

As with any business trend, the jury is still out on the success of boutique hotel brands. As industry analyst David Loeb told Bloomberg:  “True luxury boutique hotels with impeccable service will come out as the winners, while those that look like luxury boutique hotels but are staffed with young, hip 20-something year-olds who are dressed in black and are indifferent to customers won’t.”

I am sometimes surprised by the companies that want to be listed as boutique hotels on this site. Hotels that think that just because you have plasma TVs, that makes you into a boutique hotel.

You can visit and comment on the original article here.

Broken Surfboard & Luxury Boutique Hotels

Who would have thought?

Hospitality firm Yabu Pushelberg has designed the first of the Marriott’s new line of boutique hotels with developer Ian Schrager, Hawaii’s Waikiki Editions boutique hotel. There, a giant wall-mounted piece of surfboard art—made from 100 fragmented surfboards—will greet guests, reports Co.Design today. Additional interiors intel: a nightclub will be wallpapered in silver to pay tribute to Andy Warhol, a lobby bookcase will swivel and become a bar by night, and, contrary to the designers’ wishes for wood-plank flooring, there will be carpets. Carpets! What! In Hawaii? So not beachy. Anyway, Schrager will roll out additional Editions in Istanbul, Barcelona, Mexico City, and Bangkok over the next few years. Each will be under the domain of a different designer; modern design maven Patricia Urquiola’s doing the one in Barcelona.


Andaz Boutique Hotel on 5th Avenue

Another Hyatt-owned luxury boutique hotel has opened in New York on 5th Avenue, nearly the New York public library and the Empire State building.

It’s built in the 1916 Rogers Peet Building that once was a men’s retail store. It has a limestone and brick facade. Tony Chi turned the place into something completely new.

The Andaz restaurant will bring food grown and inspired by family farm produce, and there is an 80-seat bar.

In total, there are 184 rooms, all of them feature oversized bathrooms with walk-in rain showers, double sinks, relaxing foot baths of black porcelaine.

Further Reading: