Joie de Vivre Hotels Wins Top Customer Satisfaction Ranking For 2010: Boutique Hotel Brand Ranked Best in Upper Upscale Hotel Segment

Joie de Vivre Hotels was awarded the highest customer satisfaction ranking of any American hotel brand in the Upper Upscale category by the 2010 Market Metrix Hospitality Index(MMHI). The MMHI is the largest and most in-depth measure of hotel, airline and car rental performance available today in the hospitality industry, and the 2010 survey results are derived from more than 140,000 customer interviews last year.

Competing in a field of 26 Upper Upscale brands, Joie de Vivre won with a score of 90.4, topping some of the world’s most recognized hotel brands. The boutique hotel company also received the highest score for “Value” among all hotel brands. As a result of the company’s growth, this was the first year it was statistically eligible for the ranking.

“We are extremely proud of every one of our nearly 2,500 hotel employees who are collectively responsible for this achievement,” said Gary Beasley, CEO of Joie de Vivre. “Customer service is at the core of our DNA, so winning this award in our first year of eligibility is great validation that our unique blend of the art and science of hospitality is resonating with our guests.”

“Joie de Vivre has always been exceptionally focused on customer satisfaction and industry statistics show it is the most important driver of loyalty and repeat business,” added Joie de Vivre President and Chief Operating Officer Ingrid Summerfield. She attributed the winning ranking to employees’ passion for customer service, fine-tuned goals, and dynamic and evolving training programs – specifically the launch of the high-impact “Can-Do” attitude coaching program in 2010 and its direct positive effect on the overall guest experience at Joie de Vivre properties.

Also putting Joie de Vivre Hotels on the map the past few years has been the company’s fast-paced expansion coupled with innovative, award-winning marketing and promotional campaigns that have increased brand awareness. The San Francisco-based boutique hotel company currently manages 33 Joie de Vivre branded properties in California as well as two affiliate properties, and is in the midst of an ambitious national expansion program fueled by its recent partnership with Geolo Capital. Joie de Vivre plans to add 20 more properties by 2015 through management agreements, joint ventures and acquisitions. The company announced last month it will open its first hotel outside of California this fall in Scottsdale, Arizona.

About Joie de Vivre Hospitality, LLC
Founded in 1987 by entrepreneur Chip Conley, San Francisco-based Joie de Vivre is known for creating some of the most innovative hospitality services and products and designing one-of-a-kind boutique hotels, restaurants and spas. Geolo Capital, a private equity firm controlled by the family office of John Pritzker, acquired a majority interest in Joie de Vivre in 2010. The firm specializes in hospitality investments and is capitalizing the boutique hotel company’s national expansion. Joie de Vivre currently operates more than 30 boutique hotels under the Joie de Vivre Hotels brand and two affiliate properties, which are slated to join the collection this year.

About MMHI
Based on 35,000 customer interviews conducted each quarter, the Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today. Our annual MMHI Awards are coveted by lodging and travel enterprises around the world. These benchmarks, delivered through our flagship product CustomerMetrix™, enable Market Metrix clients to compare their results to competitors by STAR segment, AAA classification, Brand, SMSA, industry averages, performers in the top 10% and other classifications. The MMHI is also available by subscription.

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