Future of Boutique Hotels – What’s Next?

Boutique hotels is a constantly developing concept – so how will boutique hotels change in the coming years? What’s about to come? LiveShareTravel has summarized ten key emerging trends in the boutique hotel industry.

  1. Although many boutiques are design-focused, there is an acknowledgement that guests are looking for more than the “cookie cutter” approach. So resorts will be aiming to offer an experience guests will remember fondly.
  2. Look out for a proliferation of members’ clubs being incorporated into boutique hotels, particularly in key urban areas such as London and New York.
  3. Boutique hotels will cater for what is seen as a small but growing band of environmentally-aware travellers from serving locally-sourced, seasonal food to allowing guests to control their energy usage. But they believe it’s also important not to force the green agenda onto visitors.
  4. Until now boutique hotels have been at the upper end of the price scale, but you can expect to see budget hotels offering a more distinctive, less homogenised experience.
  5. Boutique hotels will be offering technology at least as good as the guest would expect in their home, ensuring it’s user-friendly and practical.
  6. Expect an authentic experience with hotels using historic or striking buildings with sensitivity to the materials used and the original structure, to be among the most sustainable and authentic in the built environment.
  7. With more individually-designed guestrooms rather than standardised offerings boutiques will capitalise on their flexibility and independence.
  8. Acknowledging that guests are looking to interact with the hotel, its location, the passionate people who drive it and great service, there will be more focus on this rather than the company behind it.
  9. There’s a significant trend towards offering bed and breakfast in distinctive, design-led properties with a range of added services and experiences such as visiting chefs, wine tastings and more.
  10. While the multinationals will struggle to replicate the true boutique experience, they will increasingly focus on the lifestyle hotel model offering 100- to 200-room boutique hotels.

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