Magnolias Ratchadamri Boulevard – New Bangkok Luxury Residences

Bangkok is one of the most exciting spots for luxury residences in the world today, and you can still get great value here compared to other international destinations.

The newest addition will be Magnolias Ratchadamri Boulevard.

Comprising 316 exclusive residences with a total project value of THB 5,000 million (US$170 million), the project is expected to set a new benchmark for luxury residential investments in the thriving metropolis and will complete in mid-2015.

As well as one and two-bedroom residences and penthouses and duplex penthouses, the mix-used development will also include a 5 star hotel, the Waldorf Astoria Bangkok, and an exclusive shopping mall. Luxury features including a private club for residence owners, concierge service, library and pool mean that the development will become one of the city’s most sought-after addresses.

“With Magnolias Ratchadamri Boulevard, we are dedicated to building the most luxurious residences in Bangkok and have received encouraging feedback during the pre-sales period from our target customers, including local and international business owners, investors and those looking to buy as a second home in Bangkok’s CBD,” said Thanawan Chaiwatana, managing director, Magnolia Finest Corporation Limited. “Thanks to the location and our dedication to developing the project to answer demands from an array of particular customers, the building fulfils its brief as a genuinely high-end project in Bangkok.”

[…]

One-bedroom residences begin at US$315,700, two-bedroom residences begin at US$514,200, penthouses and duplex penthouses begin at US$2,281,000 (based on current HKD exchange rates).

Defining Luxury Boutique Hotels

The Boutique & Lifestyle Lodging Association Moves Forward In Developing A Universal Standard For Boutique & Lifestyle Hotels

Los Angeles, CA (PRWEB) January 24, 2012

The Boutique & Lifestyle Lodging Association, (BLLA, www.blla.org), a leading hospitality industry association officially representing independent boutique and lifestyle properties and the suppliers worldwide, announced the much-anticipated release of its first research White Paper. This document, in a united voice of independent boutique hoteliers, serves as an important tool in developing a universal standard and criteria for defining boutique and lifestyle lodgings.

boutique is defined by the Webster’s dictionary as “a small fashionable specialty shop or business”. While the term is used liberally, there has been no commonly agreed definition of “boutique hotel” which is why BLLA’s Founder and hospitality industry veteran Frances Kiradjian initiated the survey and is releasing the project findings today.

This study was undertaken to provide greater clarity for the current meaning of the terms “boutique hotel” and “lifestyle hotel”. The research points out to perceived differences between the boutique and lifestyle hotels, indicating that the aesthetics of a lifestyle hotel, as opposed to that of a boutique hotel, are more contemporary, with unique design and architecture, and a high technology touch. A lifestyle hotel offers more ancillary services and is focused on wellness and life-enrichment.

More specifically, a lifestyle hotel would not be a small, historic property, which would be categorized more appropriately as a boutique hotel.

Researching further the difference between the Lifestyle Hotels and Boutique hotels, the research formulated a list of Emerging Definitions, as well as Emotions and Experiences that define the boutique and lifestyle hotel experience. Among them are Discovery, Curiosity, Intrigue, Amazement; Social, Joyful, Sensual, and Romantic.

Among the characteristics that define a Lifestyle Hotel are: innovative, personal (vs “branded”), contemporary and modern.

Boutique hotels are described as personalized, customized, unique, and individual. The most important defining features of boutique hotels are cultural, historical, authenticity; the boutique hotel is not part of a chain and that it provides interesting, unique services. Other important defining descriptors of boutique hotels include, “social spaces such as living rooms, libraries with social rooms” and “many, high-quality in-room features”.

Kiradjian said, “We look forward to continuing to expand this research into additional groups as well as other research the sector has indicated is of vital importance.” Adds Kiradjian, “There is no entity today better suited for initiating and heading up research in the independent boutique & lifestyle lodging category than BLLA, since in essence, it is the only available professional and personal resource to this hospitality industry sector and has become its voice.”

Special Thank You goes out to Dr. Jonathon Day, Purdue University, Donna Quadri, New York University, Dr. David Jones, Hong Kong Polytechnic Universit for collaborating on this research.

Request a copy of the full research White Paper HERE.

About The Boutique & Lifestyle Lodging Association (BLLA)
The Boutique & Lifestyle Lodging Association is the first and only association dedicated to uniting the world’s boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world’s collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit: www.blla.org.

What’s the meaning of “boutique” anyway?

Boutique hotels have once been something special. And not just something special, but something that only certain (special) people even knew about.

Jason Q. Freed wrote about how it all started:

the late Steve Rubell and partner Ian Schrager in 1984 were gearing up for the opening the first Morgans Hotel in New York City. As interest was drumming for the opening of the hotel, Rubell was being interviewed by local press and the reporter began asking questions about the hotel, wanting Rubell to describe it or compare it to a similar hotel in the area. Rubell couldn’t find the right words to describe what the first Morgans Hotel would represent but instead was able to paint a picture for the inquisitive journalist.

“You can go clothes shopping at Macy’s or you can go clothes shopping at one of these small boutiques in New York City,” Rubell reportedly said. “This hotel is going to be like the boutique of hotels.”

Over time, smart people in the hospitality industry figured out that just using the word boutique in their hotel descriptions had a nearly magical pull on people, and it also justified a heftly increased price tag.

So over time, there was a kind of inflation of the word “boutique”.

(Which is also one reason why we’re calling the website luxury boutique hotels, because it reflects the original spirit of the term a bit better).

Jason Q. Freed continues to talk about how the term boutique got kind of devalued, and what he think of the term branded boutique. It’s well worth reading his thoughts on the subject, whether you agree with him or not.

Future of Boutique Hotels – What’s Next?

Boutique hotels is a constantly developing concept – so how will boutique hotels change in the coming years? What’s about to come? LiveShareTravel has summarized ten key emerging trends in the boutique hotel industry.

  1. Although many boutiques are design-focused, there is an acknowledgement that guests are looking for more than the “cookie cutter” approach. So resorts will be aiming to offer an experience guests will remember fondly.
  2. Look out for a proliferation of members’ clubs being incorporated into boutique hotels, particularly in key urban areas such as London and New York.
  3. Boutique hotels will cater for what is seen as a small but growing band of environmentally-aware travellers from serving locally-sourced, seasonal food to allowing guests to control their energy usage. But they believe it’s also important not to force the green agenda onto visitors.
  4. Until now boutique hotels have been at the upper end of the price scale, but you can expect to see budget hotels offering a more distinctive, less homogenised experience.
  5. Boutique hotels will be offering technology at least as good as the guest would expect in their home, ensuring it’s user-friendly and practical.
  6. Expect an authentic experience with hotels using historic or striking buildings with sensitivity to the materials used and the original structure, to be among the most sustainable and authentic in the built environment.
  7. With more individually-designed guestrooms rather than standardised offerings boutiques will capitalise on their flexibility and independence.
  8. Acknowledging that guests are looking to interact with the hotel, its location, the passionate people who drive it and great service, there will be more focus on this rather than the company behind it.
  9. There’s a significant trend towards offering bed and breakfast in distinctive, design-led properties with a range of added services and experiences such as visiting chefs, wine tastings and more.
  10. While the multinationals will struggle to replicate the true boutique experience, they will increasingly focus on the lifestyle hotel model offering 100- to 200-room boutique hotels.

To find out more, read the original post.

Boutique Hotel near Bangkok Airport

Mariya Boutique Residence is a boutique hotel in Bangkok that provides delightful accommodations with the intimacy of a bed and breakfast. Located only 5 minutes from Suvarnabhumi Airport, the only place providing Lanna (Northern Thai) charm in the area; Mariya Boutique Residence is a low-rise 4-storey building renowned for its exclusive service and boutique lounge.

The Mariya offers 37 guest rooms in an exquisite Lanna Style with the highest standards. All first class amenities are meant to provide a unique sanctuary for you to relax in and enjoy your time before continuing your onward journey in and around Thailand.

All rooms feature very comfortable beds and top quality bed liner, multi-language TV Channels, LCD TV, bathrobes and slippers, small pantry area with kitchenettes, microwave, private balcony and more for guests’ convenience and relaxation.

Standing out among myriads of other Bangkok airport hotels, the Mariya offers spectacular values for all guests with our strikingly different facilities:
–    Free Wi-Fi Internet connection
–    Free use of business center
–    Free round-trip airport transfer
–    Free access to the 24-hour boutique lounge in cozy atmosphere allowing guests to relax in and enjoy our fine selection of snacks, tea, coffee, hot chocolate, fruit juice, and fresh fruit at any time of the day.

So Why Wait? Book now to stay comfortably different at Mariya Boutique Residence and enjoy our special offer:

“Stay at least 3 consecutive nights and enjoy 30% discount on the 3rd night.”

This promotion applies for all room types and valid from June 16th, 2011 until October 31st, 2011. Reservation must be made at least 3 days prior to arrival date. To make a reservation for this promotion, please kindly send your booking request to reservation@mariyahotel.com.

Hotel Contact Details:
Mariya Boutique Residence
Tel +66 2326 7854(-5)
info@mariyahotel.com

http://www.mariyahotel.com

Luxury Boutique Hotel Conference in Europe – A Review

150 delegates from countries all over the world participated in Europe’s first ever luxury boutique hotel conference in London this week.
Topics that have been discussed were: what makes a hotel a boutique hotel? How to market a boutique hotel? And other issues related to finance, mixed-use developments and food.

The feedback from participants of the Boutique Hotel Summit was overwhelmingly positive.