The Boutique & Lifestyle Lodging Association Moves Forward In Developing A Universal Standard For Boutique & Lifestyle Hotels
Los Angeles, CA (PRWEB) January 24, 2012
The Boutique & Lifestyle Lodging Association, (BLLA, www.blla.org), a leading hospitality industry association officially representing independent boutique and lifestyle properties and the suppliers worldwide, announced the much-anticipated release of its first research White Paper. This document, in a united voice of independent boutique hoteliers, serves as an important tool in developing a universal standard and criteria for defining boutique and lifestyle lodgings.
A boutique is defined by the Webster’s dictionary as “a small fashionable specialty shop or business”. While the term is used liberally, there has been no commonly agreed definition of “boutique hotel” which is why BLLA’s Founder and hospitality industry veteran Frances Kiradjian initiated the survey and is releasing the project findings today.
This study was undertaken to provide greater clarity for the current meaning of the terms “boutique hotel” and “lifestyle hotel”. The research points out to perceived differences between the boutique and lifestyle hotels, indicating that the aesthetics of a lifestyle hotel, as opposed to that of a boutique hotel, are more contemporary, with unique design and architecture, and a high technology touch. A lifestyle hotel offers more ancillary services and is focused on wellness and life-enrichment.
More specifically, a lifestyle hotel would not be a small, historic property, which would be categorized more appropriately as a boutique hotel.
Researching further the difference between the Lifestyle Hotels and Boutique hotels, the research formulated a list of Emerging Definitions, as well as Emotions and Experiences that define the boutique and lifestyle hotel experience. Among them are Discovery, Curiosity, Intrigue, Amazement; Social, Joyful, Sensual, and Romantic.
Among the characteristics that define a Lifestyle Hotel are: innovative, personal (vs “branded”), contemporary and modern.
Boutique hotels are described as personalized, customized, unique, and individual. The most important defining features of boutique hotels are cultural, historical, authenticity; the boutique hotel is not part of a chain and that it provides interesting, unique services. Other important defining descriptors of boutique hotels include, “social spaces such as living rooms, libraries with social rooms” and “many, high-quality in-room features”.
Kiradjian said, “We look forward to continuing to expand this research into additional groups as well as other research the sector has indicated is of vital importance.” Adds Kiradjian, “There is no entity today better suited for initiating and heading up research in the independent boutique & lifestyle lodging category than BLLA, since in essence, it is the only available professional and personal resource to this hospitality industry sector and has become its voice.”
Special Thank You goes out to Dr. Jonathon Day, Purdue University, Donna Quadri, New York University, Dr. David Jones, Hong Kong Polytechnic Universit for collaborating on this research.
Request a copy of the full research White Paper HERE.
About The Boutique & Lifestyle Lodging Association (BLLA)
The Boutique & Lifestyle Lodging Association is the first and only association dedicated to uniting the world’s boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world’s collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit: www.blla.org.